AI Video Campaign / Skewd Kitchen London
I approached Skewd Asia — The Circle of Fire as a cinematic exploration of cultural continuity, using fire as a central visual and symbolic thread connecting ancient rituals to modern fine dining. Artistically, I focused on atmosphere, texture, and transformation—building the narrative through close-ups, controlled lighting, and seamless symbolic transitions rather than literal storytelling. Technically, I developed a hybrid AI workflow combining GPT-based prompt design, Veo for visual generation, ElevenLabs for narration, and Suno for a layered cinematic score, all brought together in Premiere Pro with a strong emphasis on rhythm, sound hierarchy, and pacing. The result is a cohesive and emotionally driven piece that successfully translates a conceptual brand story into a visually immersive experience, demonstrating how AI tools can be directed with precision to achieve high-level cinematic storytelling.