Character Build for Each Scene
Work Build
Final Arrangement
AI Video Campaign / Hugobet
This project is an AI-directed brand film about the evolution of luck, following a single recurring character, Hugo, from prehistoric rituals to today’s digital casino experience. I developed the concept, story flow, visual progression, and character continuity across multiple eras, using transitions, environments, and objects to connect each historical phase into one continuous narrative. The film was created through a hybrid AI workflow combining GPT-5 for prompt development and creative direction, Veo Flow for video generation, ElevenLabs for voice, Suno for music, and Adobe Premiere Pro for final editing. A key part of the process was keeping Hugo visually consistent while evolving his costume, world, and presence across time, and shaping the slot machine as the central symbolic object linking the entire film.